This month, and the next, we will emphasize the importance of ADVERTISING and why it is important for companies and organizations to work on their BRANDING and VISUAL IDENTITY.
YOU WILL LEARN: What is “branding”? Why is “branding” important? What is “Visual Identity? Why is "visual identity" important? What are “logos”? Why are “logos” important? What is “advertising”? Why is “advertising” important?
Branding is what other people think—about you, your company, your product, or your service. Visual identity is what that brand looks like, from your logo to your color choices and so much more. A logo is what identifies your brand using a particular mark, type design, or both. The most effective logos tend to be fairly simple—something viewers will recognize and remember. Every element of a logo contributes to the brand identity, including the font choice, colors, and other imagery. A logo is a lot like a literal brand—it's how people come to recognize you and identify your product or service. Importance of color - color helps define a brand. Importance of typography. Importance of images.
What is branding and why is it important?
To understand branding, it is important to know what brands are. A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of standards to which the company should strive to maintain or surpass.
To understand branding, it is important to know what brands are. A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of standards to which the company should strive to maintain or surpass.
Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
What is advertising and why is it important?
Advertising is the activity or profession of producing advertisements for commercial products or services. Advertising is the best way to communicate to customers. It helps inform customers (and potential customers) about available brands in the market and the variety of products and services useful to them. We can advertise using different techniques and media types, through TV, Website, newspaper, magazine, radio and other ads (advertisements). Through advertising we communicate ideas and transmit messages ("our product is the best," "we have the best price," etc.)
You also learn about "new" products and services through advertising. Companies and other organizations depend on advertising to introduce or remind customers (and potential customers) of their products and services. To try to convince them (and you) to buy their products or pay for their services. It is an important marketing tool!
Many companies would fail (go bankrupt) if they didn't advertise their products. Advertising educates people about the many products and services available out there. The consumer becomes aware of the many choices he/she has.
"Advertising is important for both new and existing businesses, as it helps to communicate important information to customers and is one of the first steps in building strong relationships. It raises awareness for different brands that are available in the market. Therefore, creating an effective advertising plan is essential in attaining objectives and goals."
You use advertisements to advertise. The goal is to grab the viewer's attention and try to convince him/her to buy the company's products, or to attend a certain school or college. Messages must be interesting and simple. The simpler the better! You want the ads to be memorable. Check these links for some examples of effective advertising: ADS1, ADS2, ADS3, ADS4 and ADS5. If these sites are blocked, you can check them out at home, or find other examples of good advertising.
You use advertisements to advertise. The goal is to grab the viewer's attention and try to convince him/her to buy the company's products, or to attend a certain school or college. Messages must be interesting and simple. The simpler the better! You want the ads to be memorable. Check these links for some examples of effective advertising: ADS1, ADS2, ADS3, ADS4 and ADS5. If these sites are blocked, you can check them out at home, or find other examples of good advertising.
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